隨著對高技能人才的競爭加劇，吸引合適人選已成為企業成功的關鍵。建立、發展並維護積極的雇主品牌與員工體驗，是有效的吸引策略。強而有力的雇主品牌，意味著企業被視為理想的工作場所，這可能包括提供新技能培養與學習機會、明確的職業發展前景、優秀的領導與管理、有趣的工作內容以及具競爭力的薪酬。

員工經驗是雇主品牌與實際日常工作體驗的對齊。對於求職者或潛在員工而言，工作環境越來越重要，他們尋求在一個被重視與尊重的環境中發揮現有技能、開發新能力、建立良好同事關係，並能對工作方式提出意見。

With increasing competition for skilled employees, attracting the right people is critical for the success of a business. Building, developing and maintaining a positive employer brand and employee experience is an important attraction strategy. A strong positive employer brand indicates the business is seen as a good place to work. This may include opportunities to develop and learn new skills, career prospects, good leadership, interesting work and good pay.

The employee experience is the alignment between the employer brand and how that translates in actual day-to-day activities. The working environment is increasingly important for jobseekers/potential employees as they are looking for a workplace wherethey are valued and treated with respect, have an opportunity to use their current skills and develop new ones, develop good working relationships and have input into how they do their daily work.

與潛在人才建立聯繫的方式有許多。在當前環境下，線上招聘平台與社交媒體是接觸求職者的重要工具。

There are many ways to connect to potential employees. Preferred web-based recruitment and social media sites are important tools in our current environment to reach out to jobseekers.

其他策略包括：

與提供畢業生聘用或實習計劃的機構合作，例如學校、職業教育機構或大學。
提供學徒或培訓生計劃，對企業與新人而言皆具吸引力。

Other strategies include:

Partnering with organisations, such as schools, vocational education providers or universities, that offer graduate or work experience programs.
Offering an apprenticeship or traineeship can also be an attractive proposition, both for your business and for the new employee.